I love the line from Taylor Swift’s song New Romantics “the best people in life are free.” I think it’s a clever play on the phrase “the best things in life are free” and a great hook for a song. It got me thinking about taglines – for our books and for our brand as authors. Atagline is a short burst of words that capture the essence of our writing – our personality and the tone and genre of our stories. A tagline has to quickly capture the reader’s interest. My favourite taglines are simple phrases that sound catchy and have a double meaning.
There are a lot of famous taglines for products or movies:
Who you going to call? Ghostbusters
Where’s the beef? Wendy’s
It takes someone strong to make someone strong. Thanks Mom Procter and Gamble
And they’d make good bumper stickers:
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